Learn How to Become a Successful Business Developer on Your Schedule, Anytime & Anywhere!


 When You Join the Rainmaking Academy,
You Will Learn How to:

Sample Video Lessons

Designed specifically for busy lawyers, the Rainmaking Academy Video Lessons (which are only 5-10 minutes long) are packed with proven strategies and concrete action steps to expand your network, build profitable relationships, and develop a book of business faster than you thought possible!

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“Your rainmaking program is exceptional!“

– Holly Aliprandi, Esq. | Attorney, Law Offices of Holly Aliprandi, P.A. 

Comprehensive Business Development Curriculum

You get everything you need to become a successful rainmaker, from start to finish! Zero prior business, marketing, or sales experience necessary. Each training module is packed with video lessons, tools, and concrete action steps to get you moving fast.

Module 1:
Critical Foundation for Successful Rainmaking and Setting Business Development Goals
Module 2:
Proven Strategies to Attract Your IDEAL Clients (Not Just Any Clients)
Module 3:
How to Distinguish Yourself from Others & Boost Your Credibility
Module 4:
How to Strategically Network Like a Pro (What To Do Before, During, and After Networking)
Module 5:

Transformative Relationship Building Process to Turn Your Contacts into Profitable Relationships

Module 6:

Strategies for Savvy and Subtle Self-Promotion to Effectively Market Your Expertise

Module 7:
Advanced Communication Tips and Techniques for Effective Rainmaking Conversations
Module 8:
Effective Strategies to Ask for Business without Feeling Salesy, Pushy, or Uncomfortable
Module 9:

Develop a Personalized Step-by-Step Business Development Process that Works for You

Module 10:

What Makes Clients Stay, Pay & Refer & How to Get More Work from Existing Clients

Module 11:
Get the Most Out of LinkedIn and Other Social Media Platforms
Module 12:
How to Create an Ongoing Rock-Solid Rainmaking Action Plan

“This fantastic program is just what lawyers need! The modules are extremely helpful (and even entertaining) and the regular coaching calls that are made available to me makes me feel supported along the way as I pursue my big goals.  Without this valuable program, I would not have the tools, know-how and support I need to become a successful business developer.

– Adriana S. | Attorney, South Florida Law Firm

Your Rainmaking Academy Membership Includes:


Our robust business development curriculum is at the core of our program. LEARN MORE >>


Each Video Lesson is packed with proven rainmaking strategies and is only 5-10 minutes long. LEARN MORE >>


This proprietary tool will help you stay focused on your goals so you can start seeing results fast. LEARN MORE >>


Our extensive library of leadership & business development tools is designed to keep moving you forward at all times. LEARN MORE >>

No Risk – Free Trial

Obviously, we think the Rainmaking Academy is the best online business development coaching program available. But, we’ll admit – we are a little biased.

Since we believe so strongly in the value we deliver, we are willing to take the risk off of you and put it all on us by offering a free 14-day trial. 

To learn how the free trial works, click HERE.

“Everything I do now – from choosing which networking events to attend, to who to connect with, to how best to introduce myself and describe my practice areas – has become so much more focusedstrategic, and productive.”

– Bobbi Meloro, Esq. | Attorney

Frequently Asked Questions

Simply being a great lawyer is no longer enough to help you secure your future success! 20/20 Leadership Group’s Rainmaking Academy is an online business development training and coaching program designed for lawyers by lawyers.

This program is for you if you are a:

  • senior associate of a law firm who wants to get promoted to partnership the first time around, attract influential sponsors within your firm, or be able to easily move to a different firm;
  • junior partner who wants to make the money you really want, have the independence and control over your practice, become an equity partner, or even remain as a partner at your firm; or
  • lawyer who wants to start your own firm and be able to make enough money to build a successful firm and have the autonomy you’ve dreamed of by not having to work for someone else!

Created with your busy schedule in mind, this program gives you the chance to develop the rainmaking skills critical to your success on your own time. Although it will require time, attention, energy and commitment, you get to control when, where and how you do it!

We know your time is limited and extremely valuable. With the Rainmaking Academy, you are in charge! You get to control when, where and how you learn to become a successful rainmaker.

Here is how it works:

As soon as you register for your free 14-day trial, you will receive your registration confirmation email with your Rainmaking Academy portal login credentials granting you immediate access to Module 1. You will not get charged until after the expiration of the 14-day trial period.

After the trial ends, you will be charged a one-time payment and get access to the entire program immediately. 

All of the training modules are packed with video lessons, tools, assignments, and action steps – everything you need to become a powerhouse rainmaker. The only catch? You need to do the work!

The founders of 20/20 Leadership Group, who are experienced attorneys and certified professional coaches, Yuliya LaRoe, Esq., CPC, and Marla Grant, Esq., CEC, are the creators of 20/20 Leadership Group’s Rainmaking Academy. They know firsthand what it’s like to be a busy lawyer juggling a ton of pressure with very limited time, so they designed this online program to make the rainmaking learning experience more convenient, accessible, and doable. No need to stress about traveling to or missing a live training because you get to decide when and where you learn each Training Module. To learn more about the Academy creators, click here.

Our comprehensive 12-month signature business development curriculum is covered in the Video Lessons. Each video is packed with proven strategies and best practices necessary to develop a winning process and structure to successfully distinguish yourself from others, identify the right opportunities, expand your network, build profitable relationships, and develop a strong book of business. A sampling of the types of topics covered are:

  • Qualities and Habits of Successful Business Developers
  • Overcoming Procrastination
  • Creating a Marketing and Business Development Action Plan
  • Finding Time for Business Development and Dealing with Overwhelm
  • Identifying Profitable Niche(s)
  • Creating Ideal Client Profile(s)
  • Referral Sources Best Practices
  • Identifying and Pursuing Cross-Selling Opportunities
  • Determining Your Own Networking Style
  • Identifying Your Most Productive Networking Activities
  • Crafting Your Winning Elevator Pitch
  • Leveraging Your Social Capital (prospective clients, influencers, connectors, and referral sources within your firm and externally)
  • Relationship Strengthening Action Planning & Tracking
  • Creating Your Personal Brand
  • Determining Your Most Effective Marketing and Self-Promotional Methods
  • Mastering the Ask and Overcoming Objections
  • Identifying New Business Opportunities with Existing Clients
  • And so much more!

Designed specifically for busy lawyers, each Video Lesson is only about 5-10 minutes long.

We recognize that your time is limited, so we’ve intentionally designed this business development training to be delivered in short increments so that you can realistically incorporate it into your busy schedules and which means less time away from billable work.

We also know that the best results will come when you get to focus more on taking action rather than listening to lengthy lectures.

That’s why each Video Lesson contains practical strategies and ends with 2-3 specific action items allowing lawyers to put what they’ve learned into action immediately and begin seeing progress fast.

Each Training Module includes practical tools and worksheets that accompany the Video Lessons. Our extensive library of leadership and business development tools, templates, worksheets, and processes follows our robust business development curriculum and is designed to keep moving you forward at all times. Recognizing that business development can sometimes feel overwhelming, we deliver the tools to you in “bite-sized” chunks to make it doable to integrate into your busy schedules.

You will have a chance to: identify your own natural rainmaking style through our Rainmaker Style Assessment; create your networking introduction using our proven Winning Elevator Pitch Formula that distinguishes you from other lawyers; identify your best prospective clients and where to find them with our Ideal Client Profile Worksheet;  uncover your most productive networking activities through our Networking Event Alignment Checklist; transform your contacts into profitable relationships with our signature Relationship Strengthening Process; and so much more!

The curriculum is designed to cover a period of 12 months via 12 monthly Training Modules.

Why 12 months? Because 20/20 Leadership Group’s Rainmaking Academy is not just about sharing information – it’s about helping you achieve real results, get clients, and begin building your book of business in a consistent and sustainable way. Based on our extensive experience of helping dozens and dozens of busy lawyers just like you become successful rainmakers, 12 months is what it takes for you to not only learn the “new information” you need, but also to put it into action and develop your own process so that you can bring in new business time after time.

For that reason, our entire robust business development training is divided into 12 modules so it can be consumed over 12 months in “bite-sized” chunks to make it doable to integrate into your busy schedules, which means less time away from billable work. We cover a ton of content. Because the program is online, you get to do it on your own schedule.

We all lead demanding, crazy, busy lives. Trust us, we know!

But the truth is… we DO have time.

We all have the same 24 hours in a day… and as a busy lawyer, your job is to maximize the return on every hour you spend by making sure that everything you do is strategic and doesn’t waste your precious time.

The Rainmaking Academy gives you everything you need to do just that! Our members who invested just 2-3 hours a week on the program got new clients and referral sources, strategically expanded their networks, and got opportunities bigger than they thought possible.

Since we believe so strongly in the value we deliver, we are willing to take the risk off of you and put it all on us by offering a free 14-day trial.

To begin your free 14-day trial, complete the registration form by clicking here. While we do require your payment information, you will not get charged until after the expiration of the 14-day trial period, unless you cancel within 14 days from the date of your registration. Once you register, you will receive your registration confirmation email with your Rainmaking Academy portal login credentials granting you immediate access to Module 1 in its entirety. If after watching the video lessons, completing the assignments, and doing the action steps, you don’t feel that we have delivered the value promised, send us an email within 14 days from the date of your registration to support@2020lead.com and let us know what didn’t work for you so we can learn and improve. Once we receive your email, your Rainmaking Academy access will be removed and you will not get charged.

PLEASE NOTE: The trial period of 14 days is firm and will not be extended in order for us to stay in integrity with our commitment to the other Rainmaking Academy members.

Yes, it is (if you are paying U.S. taxes)!  Treasury Regulations of the U.S. Internal Revenue Code allow you to deduct your tuition from your taxes (26 CFR 1.162-5(a)(1) & (2)).

If you live and pay taxes outside of the U.S., please be sure to check with your tax advisor as you may be entitled to tax-related benefits or incentives in connection with your Rainmaking Academy tuition. 

Ready to Build Your Portable Book of Business?